About us
We are a small organizational productivity and health firm dedicated to helping teams enhance their communication across disciplines, bringing clarity and a holistic perspective to their collaborative efforts. Our approach fosters innovation by guiding teams to continuously improve their workflows and solutions while teaching both teams and individuals the principles of productive and healthy work habits.
Led by Ro Fernandez, an expert in strategy, product development, organizational transformation, innovation, and productivity, our team benefits from her extensive experience. Ro has authored books and led conferences on how to lead better meetings and how to win in a competitive market, and she brings international experience from various industries, including clean energy, manufacturing, SaaS, furniture, consulting and music.
We offer both products and services. You can browse our products and books as an alternative to our services or contact us to learn more about how we can adapt our services to your business.
Learn more about us here.
Services
Workshops & Training/Growth Programs
ToolKit
Our tools are now available at @Nova for free.
Empathy map
The popular empathy map tool is a collaborative and visual way to illustrate what a user thinks, feels, says, and does. This tool externalizes the knowledge about users in order to create a shared understanding of their needs and provides information to help decision-makers.
Buyer Journey
Understand how your customers travel through the sales process and how they feel while making a purchasing decision.
Product Strategy Canvas
The product strategy canvas is a tool that helps product teams develop a product strategy based on thinking not just about product features, but about how to bring the product to market, how to create the right promotions and pricing structure for your market, how to onboard new users, etc
Our values
Empower people to be responsible and proactive
Each person on the team is responsible and each person should empower others to reach excellence. To ensure people make careful decisions organizations need to have clear goals and open communication with their team.
Teams are built on peer-to-peer communication, where everyone is excited to solve problems and help the organization move to the next level.
Understanding the user and market opportunities
With Play&Tell, every person in the team is able to empathize with customers or end-user and find ways to master business strategies. Play&Tell designs frameworks that apply human factors, ergonomics, usability, motivation, psychology, and other factors that enhance the efficiency and success of ideas.
New ideas shouldn’t be hard to find
Play&Tell tools are meant to help teams find ‘aha’ moments faster using lateral thinking, structured frameworks co-working, and other techniques.
Picasso said, “Inspiration exists, but it has to find you working”. Start working with the right tools and you will make sure the team has an efficient way to find and evolve ideas.
Create a transparent and dynamic environment to develop great ideas
We believe internal and external transparency allows teams and companies to have more access to ideas and solutions. At the same time, teams know what and why they do what they do
Evolve the way your people approach problems
Approach problems with a clear process and empower everyone on your team (community/ students) to collaborate and share their perspectives and ultimately achieve consensus.
We believe that co-creating and collaborative teams reach success faster. Play&Tell provides tools to help teams co-create and to develop solutions to problems in a playful and open-minded environment with a mindset of curiosity and creativity.
Build better teams
We create playful environments where failure is not a barrier but is instead a step closer to success.
The Play & Tell framework reinforces dynamic conversations and playful environments where people feel encouraged to explore, experiment, be creative, be curious & take risks.
Our mission
Make business, innovation and team-development tools and methodologies available to everyone in the world.
International work
Play to Win Workshop, Vancouver (Canada)
The Art of Asking Powerful Questions (Book)
Ro Fernandez, Presenting her new book ” The Art of Asking Powerful Questions”
Ro Fernandez at Collision, Toronto (Canada)
Ro Fernandez at Plug&Play, Alberta (Canada)