AARRR

Label: Evaluation

AARRR helps you measure and optimize every phase of your customer journey by optimizing it and focusing on one metric at a time.

Steps:

STEP 1

One metric per concept.

Find at least one metric per concept.

Acquisition: How do customers find you? For example, the number of people going to your website.
Activation: Do they find immediate value, and do they signup? For example, the number of new users.
Retention: Do they come back for value? For example, the number of users that come back.
Referral: Do they tell their friends? Do they share it with friends?
Revenue: Are they paying customers?

STEP 2

Monitor Progress.

Use tool

Get access to this tool for free inside @Nova.

Nova is a collaboration and productivity platform that leverages intelligent technology to help teams work together while coordinating the work for you – so teams can share their knowledge and get things done efficiently. Unlike other platforms – Nova helps organize work by goals, people and deadlines and includes tools like whiteboards, tasks and documents to get things done in the same space.

Nova was Co-founded by Ro Fernandez so includes all our tools.

Here is an overview. Nova includes a collaborative space, a template, a video/voice call, a trackable step-by-step process, an intelligent report, and more.