The Product Manager’s Playbook

Description

Take an essential step towards success by creating a well-defined strategic plan for your product. Understand how factors such as company goals, processes, people, and finances can assist you in shaping your vision. Gain access to the workflows and templates that you will use when developing your product strategy for the upcoming year or whenever you are working on a new feature.

The purpose of this book is to share with you how you can excel as a product manager, provide you with the tools and tips you need to do your job efficiently, share the best ways I have approached product strategy in the past,

and provide you with resources to collaborate with other teams while leveraging and honouring their expertise.

So how is this book different, and how can this book help your team?

If you are a product manager or part of a product team, some incredible books will help you learn about different practices and methodologies that are beneficial to the business. While those books explain different methodologies, I have created this book to give you a structured process to deliver your product faster, make informed decisions, define your product strategy, and take advantage of your collective intelligence.

A few key points here:

• Understanding the role of a product manager and how they collaborate with the product team.
• Top 4 decisions every organization and its leaders need to address: Objectives, People, Execution, and Innovation.
• Value proposition and product secret sauce.
• How to define the right strategy for your product.
• Practical examples to help you define your initiatives, epics, and user stories and provide tips to manage your backlog.
• Internal processes and team norms.
• Effective methods that can help run user interviews.
• Our take on why certain tools and methods work.
• A practical approach to product management and give you access to all the tools and templates you’ll need.