Play&Tell was created by Ro Fernandez with the goal of helping businesses strengthen their fundamentals before defining their strategy. Through years of experience, Ro discovered that even a well-crafted plan could fail without the right processes to implement it, a team that believes in it, or the clarity to stay on track. She noticed that some teams were hesitant to speak up, which led to repeated mistakes, constant delays, and predictable failures. The concept behind Play&Tell is to help organizations build a strong foundation first — creating an environment where teams feel comfortable speaking up, collaborating, and thinking strategically. The framework encourages teams to approach challenges like a game — fostering creativity, teamwork, and a shared drive to win.