About us

We are a small organizational productivity and health firm dedicated to helping teams enhance their communication across disciplines, bringing clarity and a holistic perspective to their collaborative efforts. Our approach fosters innovation by guiding teams to continuously improve their workflows and solutions while teaching both teams and individuals the principles of productive and healthy work habits.

Play&Tell started as a mindset that we wanted to bring to teams when we worked together. It was the simple idea of making everyone feel safe and comfortable while collaborating, which is why we say “play,” and empowering the mindset that everyone has something to tell, avoiding giving voice to only a few in the room. We bring that collaborative mindset into the space when we start working, especially with our products.

We started by selling card decks that encourage transparency and collaboration between people. Today, some of those card decks have turned into books and even workshops. We also offer coaching and work closely with organizations for months to help them solve problems, implement new processes or improve old ones, and train teams and leaders.

We are very passionate about the role we play in these organizations and have two intentions with everything we do: 1) that we always bring value in every interaction and 2) that we don’t create dependencies; you can learn the concepts, frameworks, and mental models so you can grow and transform on your own.

Play&Tell was founded by Ro Fernandez, who is the primary speaker and leader in the organization. She collaborates with speakers and other facilitators in the industry to make this possible across the globe and provide more fun workshops.

About Ro Fernandez

Play&Tell Founder.

Ro Fernandez is an entrepreneur who started her first company when she was 18. At 20, she joined a businessman on a new business journey and turned it into a successful venture within the first six months.

Originally from Spain, she has worked in the U.S. and Canada for the last 15 years. She has collaborated with companies in multiple industries to help them with marketing, product development, innovation, and business growth. From clean energy, music, furniture, and manufacturing to banking and education, she has extensive experience in different industries. In 2016, she helped a furniture company grow, partner with another in Montreal, and build an innovation lab to target a new market. In 2018, she helped a solar manufacturing company grow and open new offices in the U.S. to adapt to new regulations and the new political environment by leading their marketing and overall strategy.

During this time, she founded Nova, a collaboration management platform. She was featured by The Story Exchange magazine in 2019 as a woman who means business. In September 2022, she received the Stevie Awards for Women in Business. In 2023, she launched new books that are now available on Amazon in multiple countries: “Leading Better Meetings,” “The Art of Asking Powerful Questions,” and “Play to Win.” In 2024, she reactivated a new blog that gained over 1K followers in the first six months. The same year she helped a company in the music industry accelerate the way the launch new features and product and launched MTR for them in Canada and in the US. 

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