Digital Toolkit
Empathy map
The popular empathy map tool is a collaborative and visual way to illustrate what a user thinks, feels, says, and does. This tool externalizes the knowledge about users in order to create a shared understanding of their needs and provides information to help decision-makers.
Product Strategy Canvas
The product strategy canvas is a tool that helps product teams develop a product strategy based on thinking not just about product features, but about how to bring the product to market, how to create the right promotions and pricing structure for your market, how to onboard new users, etc — from a strategic and long-term perspective.
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POEMS
Card Sort
The Card Sort tool can be used for interviewing a group of customers or individual, one-on-one sessions. To use this tool in a one-on-one interview you’ll need to create one session per individual.
Resource Flow
Wild Associations
Use Wild Associations to create new ideas and concepts. You can create new ideas related to a specific problem, or set a scope for generating ideas.
SCAMPER
Brainstorming and Idea Development methodology that helps you think outside the box. The SCAMPER method helps teams generate ideas for new products and challenges by asking seven different types of questions. This is a lateral thinking technique that helps you and your team understand how you can innovate and improve existing products, problems and ideas by introducing a new concept and perspective.
3 Rooms – Walt Disney
Walt Disney used this method to approach problems using three different perceptual positions. This concept has been used in creativity for decades.
Disney’s thinking process synthesized three different strategies: the dreamer, realist, and the critic. Also known as the “3 Rooms”. He thought that evaluating and discussing ideas without consciously mixing those three perspectives will reduce the team’s ability to translate fantasies into a tangible reality or solution.
HEART Framework
The HEART framework originated at Google and was developed by Kerry Rodden. Data-driven design fails when you lose your vision and fully understand the product or service intent.The HEART Framework helps you measure success keeping in mind your customer journey and the things they experience. It’s a human-centered framework. This framework measures the user’s experience from multiple dimensions.
Buyer Journey
Analyzing user behavior will help you and your team understand how your customers travel through the sales process and how they feel while making a purchasing decision.
AARRR
AARRR helps you measure and optimize every phase of your customer journey by optimizing it and focusing on one metric at a time.
Resemble Pyramid
The ‘resemble Pyramid’ helps teams determine the uniqueness of their product/solution. This board is a great tool to help the team assess and discuss how easily your resources, tangible or intangible, can be imitated.
OKRs
Define your long-term goals, your values and help leaders and teams set their OKRs together.
Lead Gen
The best lead generation strategy, as well as your overall marketing strategy, often requires thinking about where clients and users learn about you and what information they receive at each stage. Identify the channels and strategies you will use to go from “educating users about the problem” to ensure that they buy and recommend your product.
Work preferences
Understand your team’s working styles with our ‘Work Preferences’ collaborative tool. You can use this tool as a survey or lead a live meeting inviting everyone to share a little bit more about themselves. Discuss things like meeting cadence, energy levels, personality, motivation, etc.
Team Rituals and Norms
Brainstorming session to define your team rituals and rules. Rituals and Norms are symbolic shared experiences that help strengthen connections and relationships between team members creating a sense of belonging.
Dysfunctional teams survey
Dysfunctional teams Check is a specialized tool for teams who want to identify the key areas for why their teams fail and how they can improve. This tool follows Patrick Lenconi’s book ” The five dysfunctions of a team” to help you identify areas that your team needs to improve.
Team emotional check-in
Check-ins are short activities for expressing and taking note of each team member’s mood, that is, their current emotional state at a given.
Team pulse survey
Team survey that helps prevent disengagement, burnout and poor outcomes.
This survey can help managers like you correct the course of a project by getting a quick view of how things are going.
Team retro
Reflect on the sprint, identify past pitfalls, and propose new ideas with this sprint retrospective template. Lead your team retros asynchronously or during a meeting.
RACI – Roles & Responsibilities
Begin by defining each phase, main milestones, and tasks, and decide who and how will be involved by following the RACI method. The RACI method is quite straightforward; for each decision, action or deliverable a RACI chart steps …
Value Proposition Canvas
The Value Proposition Canvas is the perfect tool for understanding how customers and users make decisions. This tool will help you create offers and sales pages that they will find appealing. You will be able to easily persuade them by directly connecting with their pain points.
5 Dimensions – Competitive Analysis
Monitor and understand your competitors by following these evaluation criteria (also known as the 5 dimensions): Product core, user base, design, brand, and speed.
Problem Framing
This tool will help you to expose unquestioned assumptions about the problem/challenge, the current situation and opportunities, and our users’ mental models or even the business priorities. By the end of using this tool, you will have one or more definitions of the problem/challenge that can help you and your team to ideate with a wider understanding of the challenge.
Market Segments
This tool will help you define your buyer and compare your different segments – including your anti-buyer to visually find the characteristics that make someone a buyer and what channels you should be using to reach them.
Secondary Market Research
You may have a new challenge such as creating a new marketing campaign, a new product or service, trying to serve a new market with an existing product, etc. In any case, the first step is to do market research. An effective Secondary Research campaign can help you to make certain decisions quickly by relying on published secondary data such as statistics and aggregated data.
Feature Comparison
Identify features that are unique to your product and analyze your current and potential competitors You will also highlight gaps by comparing your features to what your competitors offer, and you will get a better idea of what the customer sees before making a decision. Also known as ‘Feature Analysis’.
User Story Mapping
Product-development teams can use story maps to drive discussion and align their efforts at any stage of the process. The user story mapping helps teams illustrate how the solution can solve user problems.
From Vision to Team Norms
Define what actions, commitments and team norms do you need to implement to achieve your company vision. Use this tool whenever you want to build an organization or a team that works around goals rather than tasks or deliverables. By using this tool, you will be able to build your organization from the top down and define the commitments, actions, team values, and team norms required to achieve your goals for the year ahead.