Heart Framework
Label: Evaluation
The HEART framework originated at Google and was developed by Kerry Rodden.
Data-driven design fails when you lose your vision and fully understand the product or service intent.
The HEART Framework helps you measure success – keeping in mind your customer journey and the things they experience. It’s a human-centered framework. This framework measures the user’s experience from multiple dimensions.
Steps:
STEP 1
User-centered metrics
The HEART metric framework helps you evaluate any aspect of your user experience following these five user-centered metrics:
- Happiness
- Engagement
- Adoption
- Retention
- Task-success
Goals
Start by defining your goal. Discuss your goals with your team and select 2 or 3 goals for each aspect of the HEART.
Signals
Define the signal “What do you need to measure?” and provide information about how you would gather that information.
Metrics
For every goal, there is a related user action. Keep these actions and the signals in mind when you are defining your metrics. Good metrics could be: Amount of products in the cart per user, signup rates, task completion, etc.
STEP 2
Keep track of your metrics
Add your current metrics and add additional columns by the end of the sprint to evaluate progress.👍👎
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